Even with the Raynham warehouse, William realized more space was needed. This led to the purchase a building on Chandler Ave. in Taunton in 1962. This same year, Trucchi's Discount Food Store was opened in the center of West Bridgewater. Customers flocked from miles around. After four years of steady growth the need for expansion was apparent. Fortunately for William Star Markets was selling sixty acres of land only a short distance from the old store. Shortly after acquiring this land he built a new, larger, more modern market and named it Trucchi's Supermarket.